Your copy & content should help you shine...not be just another face in the crowd
It's time to make every word count and create the connection your audience so desperately craves.
Let's collaborate to create copy & content that leaves your dream clients fangirling over everything you share, send, and sell.
Here's how:
Website Copywriting
Every great script is more than just a few well-thought-out lines thrown together. Each word and sentence serves a specific purpose. Website copywriting is no different.
I'll blend voice of customer research, consumer psychology, proven copywriting formulas, and your unique brand voice to create conversion-focused copy for your online stage that'll make your dream customers go, "She just read my mind!"
Oh, and you better believe you will be found online. I'll ensure your website is written for human readers first and is also SEO-friendly.
Social Media Copywriting
Not sure what to post on each social media channel to educate, entertain, inspire, or connect with your audience? Or which channels your audience are even on?
Let me help you transform your social media from a stagnant platform to a strategic presence with high-impact content that expands your community (and your business).
We'll work together to discover your business goals. From there, I'll create a custom content strategy to help your readers know you, like you, trust you, and want to stick around and be part of your community.
Best of all, I'll share my secrets with you so you can build your social media knowledge along the way!
Brand Messaging Development
More than ever, people want to buy from brands they trust and vibe with.
Brand messaging humanizes your brand and lets your ideal clients know they're in the right place.
Building a strong emotional connection with your customers starts with crafting a unique, powerful, and memorable brand voice. Used consistently, your unique brand voice and values will attract your dream clients, let them know what to expect from you, and, if they vibe with you, turn them into repeat customers and raving fans (or even friends). How fetch/rad/insert synonym for awesome is that?!
Once we've nailed your brand voice, the next step is to incorporate it into a brand messaging strategy so you can show up consistently in the world and confidently sell your offers. A messaging strategy will be your roadmap and inform how your brand shows up and communicates across all marketing touchpoints.
Choose your own adventure
"Conversational copy and content are a girl's best friend."
- Moulin Rouge (probably)
Website Copywriting Services:
The Understudy ($300 for 90 minutes)
A great way to get a creative boost on a budget and ensure your website copy is written from your ideal client's POV.
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Includes a 1:1 virtual session with me where we'll discuss your website goals, review up to 2 pages of your current website copy, and finish off with actionable tips to make your website stand out and attract your ideal clients.
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Not looking for a website copy refresh but wanna get a fresh set of eyes on another copy asset (think social captions or emails) or chat content strategy? That works too! My brain is yours for 90 minutes---let's hang!
The Lead Actor (Starting at $3,000)
Perfect for CEOs and emerging impact-driven brands who need a compelling + future-focused website to accelerate their growth
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Includes the following:
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Custom questionnaire
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60-minute kickoff call to discuss strategy
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Brand discovery + market research
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Up to 5 pages of custom, SEO-optimized copy
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1 round of complimentary edits/revisions
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Option to communicate with your website designer
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6-8 week turnaround
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The Seasoned Professional (Starting at $4,500)
Perfect for the business owner who is ready to launch their website and doesn't wanna wait to implement unique & story-driven copy.
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The Seasoned Professional includes all the benefits of The Lead Actor in a fraction of the time (3-week turnaround)
Social Media Copywriting: Investment starting at $1,000/month
Different channels focus on different types of content. So, I'll make sure the content format, language, and tone of the social copy match the social channel strategy.
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Includes a content calendar with social copy (option to include recommendations for accompanying graphics, video, and audio).
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Perfect for entrepreneurs and innovative brands who are ready to build brand awareness for their product/service but never know what to post or how to tie posts back to business goals.
Blog/Email Newsletter Content Retainer: Investment starting at $350/500 words (minimum of 3 month commitment)
Get entertaining and engaging content (written by a real human!) that'll turn visitors into raving fans, support your sales funnel, and build your brand authority.
Brand Messaging Guide: Investment: $1,200
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Kicks off with a 1-hour strategy and live brand review call.
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Brand messaging guide includes a mission statement, values, positioning statement, tagline, brand voice and tone guidelines, target audience research, phraseology, USP, competitor analysis, brand differentiators, and brand story.
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Hint: this is a great starting point if you're new to biz or just need clarity on who you are, how you're different, and what you have to offer!